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Let's face it — today's senior isn't a doddering old lady wrapped in a floral housecoat. They're savvy, on the ball, and the primary decision maker when it comes to the care they receive.
Because our client Accela planned to heavily compete in the rehab space, I knew truly tuning into our audience at eye-level would be key to their success.
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It's the way it speaks at eye-level to baby boomers, instead of over their heads — with respect, candor, and warmth.
In an industry that continuously misunderstands its core audience, and consistently speaks above, over, and down to its resident base, there is this overabundance of untapped opportunity for a branding worthy of the Accela name-- a truly remarkable and caring nursing home group.
Ex.? We don't call them seniors on any of the collateral.
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Hit "Play" to see how I brought the brand to life on their corporate website.
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