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Apparel Direct Distributor had partnered with Hanes Family of Brands as official distributor to midsized businesses worldwide.
The challenge? They would be administering a staggering number of accounts previously managed by Hanes themselves. Eventually, they'd be distributing for many other household apparel brands as well. And so, they needed a brand identity and website that could engage, sell, and perform seamlessly.
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I positioned Apparel Direct Distributors as partner to businesses in getting the inventory their customers demand.
Confident, on-trend, eye-level language wrapped it all up in a neat bow.
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I worked hand-in-hand with renowned digital agency Forwardslash to sitemap, wireframe and write copy that would guide potential leads on the front-end, and help existing customers navigate the ordering portal easily and quickly.
Hit "Play" to see the front-end :)!
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