Klein's Website

A Happy, Professional Site

When Go Group! asked me to help bring this heritage, household name to life online, I happy-danced across the kitchen like the professional I am. 🕺

I think 'Ice Cream' is pretty up there in dream creative subject matter, no?

Formulating Joy™

Retailers, distributors, AND consumers needed to be sold to on the site.

And so it wouldn't be enough to just embrace the subject matter and have a bunch of fun. The words had to work a whole lot harder.

I worked carefully to ensure each line was happy, purposeful and strategic.

Check it out at koshericecream.com

my role

In collaboration with:

Agency:
Go Group!
Art Director:
Toby Rubinstein
Graphic Artist:
Project
Manager:
Chanie C.

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