Because this was my 2nd year with Swingit, I was able to use data from last year's campaign success to push the brand further. Showing sweeping sets allowed us to connect with buyers looking to buy more than just an off-the-shelf typical set.
"In this playground, imaginations hop, skip, and leap!" Creative was applied across many platforms, in ways that were native to the environment, including nursery-rhyme style digital ads on the Whatsapp Status rotation (right when the channel was new and exciting!)