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Long-time client Swingit was growing in leaps, bounds and giggles. Never satisfied, for our 4th year together, we decided to push things up a notch or twenty.
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I chose to harness the growing "outdoor living" trend to sell the market on most magical, beautiful, and modern swingsets.
I imagined a series of inspirationally relatable outdoor living scenes: baby's first birthday, camping with daddy, crack of dawn mornings. Heartwarming moments of connection and love so beautiful, parents would want to create for themselves.
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This campaign really spoke to our market, and successfully sold them on the concept of a modern, beautiful set. Every week an ad ran, demand for the particular model shown spiked.
Hit "Play" to watch one of the vids :)
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